A clear step by step roadmap to help Latinas release their money trauma, secure financial independence and reclaim their worth.
With expert mentorship, community support , and culturally tailored resources, Fortuna Latina is here to close the gap and help you build generational wealth!
45 % of Latinas reported not having a savings account
Only 25% of Latinas feel confident in their knowledge of personal finance
83% of Hispanic millennials have no retirement savings, compared to 66% of non-Hispanic White millennials
Although Latinos are the second largest ethnic group in the U.S., there is a $200 billion lending gap between Latino-owned businesses and their White counterparts, creating significant challenges for Latinas to thrive
*Sources: Voto Latino Foundation, Consumer Financial Proctection Bureau, Voto Latino , Hindustan Times, Latinas
Participants meet virtually
2x per month
Money Mindset & Cultura
SMART Financial Goals
Saving With A Purpose
Investing For Beginners
Retirement & Estate Planning
Student Loan Forgiveness Strategies
Budgeting For Financial Freedom & Self-Care
Managing Debt & Maximizing Your Credit Score
Exclusive opportunity to share your story to thousands of listeners
Promote your business and get new customers
Build your brand and credibility
Participants who show real progress in the program will be featured
Live graduation and scholarship ceremony in NYC
Network with corporate executives and entrepreneurs
High performing participants in the program receive complimentary access to VIP reception and leadership development experience
If you have to miss a class, no worries.
You will have all the replays available in your private member portal
TUESDAYS 8:00 PM - 9:30 PM EST
In this session, we will share what to expect from the Fortuna Latina experience and explore mastering your money mindset.
In this session, you will learn how to set SMART financial goals—Specific, Measurable, Achievable, Relevant, and Time-bound—to create a clear roadmap for financial success. We’ll cover how to break down big financial dreams into actionable steps, track progress effectively, and stay motivated.
In this session, you will learn how to create and maintain a budget that works—one that helps them spend wisely, save consistently, and build wealth with confidence. We’ll break down the essentials of tracking income and expenses, prioritizing financial goals, and cutting unnecessary spending without sacrificing joy.
Self-care isn’t a luxury—it’s a necessity! In this session, you will learn how to prioritize their well-being without guilt by creating a budget that includes self-care while staying financially responsible. We’ll explore strategies for setting aside money for wellness, mental health, and personal growth, all while managing everyday expenses.
Saving isn’t just about putting money aside—it’s about making your money work for you. In this session, you will learn how to set intentional savings goals for emergencies, major purchases, and long-term wealth-building. We’ll cover smart saving strategies, including high-yield savings accounts, money market accounts, and other financial tools that maximize growth while keeping funds accessible.
Your credit score is the key to financial opportunities! In this session, you will learn how to improve, manage, and protect your credit score to unlock better loan rates, credit approvals, and financial stability. We’ll cover the factors that impact your score, strategies to boost it quickly, how to dispute errors on your credit report, and best practices for maintaining a strong score over time.
Debt doesn’t have to be a burden—it can be a tool for building wealth when managed wisely. In this session, participants will shift their mindset around debt, learning the difference between good debt and bad debt and how to use credit strategically. We’ll explore proven debt payoff strategies like the snowball and avalanche methods, how to avoid high-interest traps and ways to restructure debt for financial freedom.
Student loan debt can feel overwhelming, but relief may be possible! In this session, you will learn about federal loan forgiveness programs, including Public Service Loan Forgiveness (PSLF), income-driven repayment (IDR) forgiveness, and other cancellation options. We’ll break down eligibility requirements, application processes, and strategies to stay on track for loan forgiveness.
Your employer’s retirement plan can be one of the most powerful tools for building long-term wealth. In this session, you will learn how to maximize employer-sponsored accounts like 401(k)s, 403(b)s, and other workplace retirement plans. We’ll cover employer matching contributions, vesting schedules, tax benefits, and investment options to help you make informed decisions about your future. We will also cover how you can leverage these types of investments as an entrepreneur.
An Individual Retirement Account (IRA) is a powerful way to build wealth for the future. In this session, you will learn the differences between Traditional and Roth IRAs, including tax benefits, contribution limits, and withdrawal rules. We’ll also cover how to choose investments within an IRA and strategies to maximize growth over time. We will also cover how you can leverage these types of investments as an entrepreneur.
Building wealth isn’t just about saving for retirement—it’s about making your money work for you now. In this session, participants will learn about different investment options outside of retirement accounts, including stocks, bonds, ETFs, mutual funds, and real estate. We’ll break down risk vs. reward, diversification strategies, and how to start investing with any budget.
Estate planning isn’t just for the wealthy—it’s a crucial step in protecting your assets and securing your family’s future. In this session, you will learn the importance of wills, trusts, power of attorney, and beneficiary designations to ensure their wishes are honored. We’ll also cover how to minimize taxes, avoid probate, and create a plan that preserves generational wealth.
Financial success requires consistency and accountability! In this interactive session, you will learn practical strategies to stay on track with your financial goals, including habit-building, progress tracking, and community support.
Celebrate your achievements and take your financial journey to the next level! In this session, you will graduate from the Fortuna Latina program and be recognized for your commitment to financial empowerment. Most engaged students will have the opportunity to join the #SecureTheBag & Wellness Summit in NYC, where they will connect with industry leaders, gain new insights, and expand your financial and business networks. Additionally, a final feedback roundtable will allow participants to share their experiences, insights, and suggestions to help shape future programs.
"This isn’t just a program – it’s a movement. We’re helping Latinas own their financial future while celebrating cultura."
— Victoria Jenn Rodriguez, CEO of VJR Enterprises, LLC
As a strategic visionary thinker with over two decades of experience, she has trained over 20,000 leaders and entrepreneurs on how to optimize performance while maintaining a focus on emotional intelligence, reflection, and empathetic leadership. The press often refers to Victoria Jenn as an "Imposter Syndrome Killah" with significant results across industries worldwide.
At the corporate level, she advises organizations on how to build high engagement workplace cultures that attract, develop, and retain top talent. Her programming that drives inclusion, mindset, and emotional wellness experiences, are proven to increase employee morale and brand loyalty.
Her corporate clients range from small to Fortune 500 and include: Amazon, iHeart Media, Comcast NBCUniversal, Barclays, BlackRock, Coca-Cola, Morgan Stanley, Moodys, Jet, Johnson & Johnson, Pfizer, PWC, CNBC, and many more.
She is the CEO of the Dare to Leap Academy, an online education platform where ambitious women come to get unstuck, and make the transition from corporate to entrepreneurship, without losing their financial security.
She is the Executive Producer & Host of the wildly popular podcast, Banking on Cultura, that focuses on the vibrancy and complexity of Latino culture, entrepreneurship, and all the bochinche (gossip) in between. With over 11 million impressions and counting, Banking on Cultura also serves as a hub for organizations to learn how to market and do business with the Latino community.
She is the Founder of The Female Collaborative, Inc., a not for profit focused on revolutionizing the way women work and do business together. She sits on the Executive Board of the Bronx Global Learning Institute for Girls, a charter school dedicated to creating the next generation of female global leaders.
Victoria Jenn has a social media footprint of 150,000 followers and her engagement rate is above industry standards, with women of color being her largest demographic.